About Us

Incy Wincy is brought to you by the hospitality folk behind The General Food Store (est. 2011); and Bam Bam Italian (est. 2017).

Owner Paul 'Dougie' Douglas has worked as a chef since leaving school at 16; beginning his career in some of London's top fine dining restaurants before traveling to New Zealand and Australia where he continued to gain experience in the hospitality industry. It was in Melbourne where Paul met his wife Belinda and they soon started to plot their first joint business venture; The General Food Store.

As a chef and a graphic designer, Paul and Belinda soon realised food and design shared similar ideologies and naturally went hand in hand with each other. They spent many years soaking up Melbourne's food scene; documenting the things they liked and noting the things that could be done differently.

In 2011 Paul and Belinda teamed up and launched their first venture, The General Food Store. Over the years, their customers have requested more of this hospitality, and so the desire to provide the region with a new cafe and restaurant experience was born. The result was Incy Wincy and Bam Bam Italian, both of which were launched in 2017.

Incy Wincy is a seasonal,  grab-and-go coffee shop, with space to stay awhile! The hatch is perfect for parents with prams, cyclist, runners, and all those in a hurry! For those who would like to stay awhile, there is also seating inside and out.

We are committed, as with all of our ventures, to providing spaces that are family-friendly, that offer seasonal, dietary-friendly food and drink, and to using seasonal ingredients mainly sourced from the local and greater Victorian food regions. Our direct trade coffee is roasted in Melbourne by the talented team at Coffee Supreme and our providore is stocked with Victorian produce and house-made goodies.

We endeavour to operate as ethically and sustainably as possible and will continue to implement ways to reduce our impact on the environment. Some initiatives include using biodegradable takeaway coffee cups and lids, sustainable light globes and a Grease Guardian grease trap. We also offer used coffee grounds and bread scraps to our local community to feed their gardens and vegetable beds.

We look forward to seeing you soon!